Eat this! : how fast-food marketing gets you to buy junk (and how to fight back) / Andrea Curtis ; illustrations by Peggy Collins.

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  • Additional Information
    • Abstract:
      Summary: "Eat This examines how the fast-food industry uses advertising and marketing to influence children and young adults, while providing means and measures to combat the ubiquitous problem."-- Provided by publisher.
    • Content Notes:
      What is marketing? -- It's in the can -- Word of mouth -- Game time -- In doughnuts we trust -- What a character -- Picture perfect -- Too good to be true -- Captive audience -- Pester power.
    • Notes:
      Includes bibliographical references (page 34).
    • ISBN:
      9780889955325
      0889955328
    • Accession Number:
      on1026312049
      1026312049
    • Accession Number:
      fay.569092
  • Citations
    • ABNT:
      CURTIS, A.; COLLINS, P. Eat this! : how fast-food marketing gets you to buy junk (and how to fight back). [s. l.]: Red Deer Press, 2018. ISBN 9780889955325. Disponível em: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=cat05595a&AN=fay.569092. Acesso em: 26 set. 2020.
    • AMA:
      Curtis A, Collins P. Eat This! : How Fast-Food Marketing Gets You to Buy Junk (and How to Fight Back). Red Deer Press; 2018. Accessed September 26, 2020. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=cat05595a&AN=fay.569092
    • APA:
      Curtis, A., & Collins, P. (2018). Eat this! : how fast-food marketing gets you to buy junk (and how to fight back). Red Deer Press.
    • Chicago/Turabian: Author-Date:
      Curtis, Andrea, and Peggy Collins. 2018. Eat This! : How Fast-Food Marketing Gets You to Buy Junk (and How to Fight Back). Red Deer Press. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=cat05595a&AN=fay.569092.
    • Harvard:
      Curtis, A. and Collins, P. (2018) Eat this! : how fast-food marketing gets you to buy junk (and how to fight back). Red Deer Press. Available at: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=cat05595a&AN=fay.569092 (Accessed: 26 September 2020).
    • Harvard: Australian:
      Curtis, A & Collins, P 2018, Eat this! : how fast-food marketing gets you to buy junk (and how to fight back), Red Deer Press, viewed 26 September 2020, .
    • MLA:
      Curtis, Andrea, and Peggy Collins. Eat This! : How Fast-Food Marketing Gets You to Buy Junk (and How to Fight Back). Red Deer Press, 2018. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=cat05595a&AN=fay.569092.
    • Chicago/Turabian: Humanities:
      Curtis, Andrea, and Peggy Collins. Eat This! : How Fast-Food Marketing Gets You to Buy Junk (and How to Fight Back). Red Deer Press, 2018. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=cat05595a&AN=fay.569092.
    • Vancouver/ICMJE:
      Curtis A, Collins P. Eat this! : how fast-food marketing gets you to buy junk (and how to fight back) [Internet]. Red Deer Press; 2018 [cited 2020 Sep 26]. Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=cat05595a&AN=fay.569092

Reviews

Booklist Reviews 2018 April #2

With mouth-watering delights—pizza, a doughnut, a hamburger, and sugary cereal—on the cover, this book knows all the tricks of marketing fast food to kids, and it's ready to share them. But first, what is marketing? The author briefly explains this advertising concept and the importance of being media-literate. In double-page spreads that follow, a page of conversational text describes such marketing concepts as product placement, fast food advergames, friendvertising on social media, fast food mascots, and staged photos, while the facing page offers several related examples from around the world. For example, in just one year, fast food restaurants placed six billion ads on Facebook. Interspersed are spotlights on initiatives to crack down on kidvertising, like a British collaboration of parents and nonprofits that aims to make grocery store checkout lanes junk food–free. Cartoonlike artwork of diverse children and color photos with more marketing examples make this slim guide eye-catching and informative. A concluding section offers practical tips to make readers more media savvy and their meals even healthier—and happier. Grades 4-8. Copyright 2018 Booklist Reviews.