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Branding & Messaging – From Maker to Market *

Move beyond the basics of logos and color palettes and dive deeper into building your brand.

Branding is so much more than your logo and color palettes, it's a process of building trust between you and your community so that they know how your business can make their lives better. Create an impactful brand experience that allows current and future customers to know, like, and trust you through perfectly aligned visuals and messaging. 

About the presenter

Jessica Whalen is an empathetic storyteller whose mission is to create space for people to feel seen, celebrated, and worthy through filmmaking and visibility + messaging strategy. With over 10 years in business, her focus has always been on using the medium of filmmaking to shine a light on stories and voices that might not be seen otherwise because they feel too "ordinary" (even though there's no such thing). She firmly believes that interacting with stories activates empathy, connects us to the world around us, and reminds us that we're not alone, and is committed to celebrating that power through her work. Whether it's telling the stories of people in love, organizations changing the world, people chasing what sets their soul on fire, or creating for creativity's sake, she approaches it all with a sense of intention, empathy, and curiosity, knowing that's where the moments of honesty and beauty collide. She's here to empower you with strategy to show up, bravery to be seen, and knowledge that you’re worthy.

For disability accommodations, call 479.856.7050 or email centerforinnovation@faylib.org 2-3 days before a program. Plan your visit by viewing our building map and details on accessibility services.

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