Registration opens:
September 15th, 2025

Crafting Your Power Statement *

From Maker to Market

Learn how to craft your brand statement and tell the world what you and your business are all about!

Join Jessica Whalen for a power statement workshop. Participants will craft a statement for their brand, business or organization that clearly and effectively lets the world know who they are, who they serve and how they are uniquely positioned to meet customer's needs. This statement is a powerful tool for everything from your Instagram bio, the first paragraph in your "about me" page on your website, to podcast or speaking introductions. It is the perfect jumping-off point for figuring out the brand story you have to tell.

About the presenter

Jessica Whalen is an empathetic storyteller whose mission is to create space for people to feel seen, celebrated, and worthy through filmmaking and visibility + messaging strategy. With over 10 years in business, her focus has always been on using the medium of filmmaking to shine a light on stories and voices that might not be seen otherwise because they feel too "ordinary" (even though there's no such thing). She firmly believes that interacting with stories activates empathy, connects us to the world around us, and reminds us that we're not alone, and is committed to celebrating that power through her work. Whether it's telling the stories of people in love, organizations changing the world, people chasing what sets their soul on fire, or creating for creativity's sake, she approaches it all with a sense of intention, empathy, and curiosity, knowing that's where the moments of honesty and beauty collide. 

She's here to empower you with a strategy to show up, bravery to be seen and knowledge that you’re worthy.

All abilities are welcome. For disability accommodations, call 479.856.7050 or email centerforinnovation@faylib.org 2-3 days before a program.

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