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Branding & Identity for Small Businesses

Join Resplendent Hospitality for a walk through of branding and identity for small businesses.

Mary Mickel of Resplendent Hospitality will walk business owners through the ins and outs of branding and identity, specifically in terms of social media marketing. 

Mary Mickel and her business partner, Ali Slutsky, founded Resplendent Hospitality* in 2012 in Austin, Texas when Mary was 25. In 2019, Mary moved to Fayetteville to open an Arkansas branch of the agency. Mary has been instrumental in building a strong Arkansas client portfolio, leading creative campaigns and helping clients improve their digital presence in the Arkansas-based office. She has fostered a fun, creative workplace in both offices and has created a culture of curiosity and learning for employees. Since launching Resplendent, Mary has helped her clients grow their businesses by putting together comprehensive and unique campaigns for each client that cater to their brand and their audience. From producing memorable events to securing press in notable publications such as Food & Wine, Bon Appetit and New York Times, Mickel has grown her client base tremendously since launching and established a name for herself and her team in the F&B world in Texas, Arkansas and beyond. 

This program is funded by a grant received from the Walton Family Foundation. 

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