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Mastering Online Marketplaces *

A Guide to E-Commerce Success

Discover the keys to e-commerce success with this guide to selling on platforms like Amazon and Walmart.com, covering everything from cost structures to advertising strategies.

Explore the essentials of selling on platforms like Amazon and Walmart.com in this comprehensive session designed to empower small business owners and aspiring entrepreneurs. Learn about cost structures, shipping and fulfillment options, advertising strategies, and price-per-click models to maximize your profits and reach your target audience. Whether you're new to e-commerce or looking to refine your strategy, this program equips you with the tools and insights to succeed in the competitive world of online marketplaces.

About the presenter:

Mr. Todd Holscher is a lecturer in the Department of Marketing at the University of Arkansas. He has over 20 years of experience in consumer behavior, product innovation, and brand development. His career highlights include leading a major rebranding initiative for Walmart's Great Value brand and introducing over 100 new products in various categories.

Mr. Holscher holds an MBA from Northwestern University - Kellogg Graduate School of Management and a BS in Journalism/Advertising from the University of Kansas. He began teaching for the Department of Marketing in Summer 2023. He teaches Marketing Management to undergraduate students and Product Development to graduate students.

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