In this two hour workshop, we will begin strategizing how to bring your brand story to life.
Filmmaker Jessica Whalen, will discuss the basics of video production for different platforms and what to say when it's time to hit record.
This class will explain what audiences want to know about your business and how to build that audience into a supportive community. We will also go over how to craft a message that is genuine to you and your business.
Jessica Whalen is an empathetic storyteller whose mission is to create space for people to feel seen, celebrated, and worthy through filmmaking and visibility + messaging strategy. With over 10 years in business, her focus has always been on using the medium of filmmaking to shine a light on stories and voices that might not be seen otherwise because they feel too "ordinary" (even though there's no such thing). She firmly believes that interacting with stories activates empathy, connects us to the world around us, and reminds us that we're not alone, and is committed to celebrating that power through her work. Whether it's telling the stories of people in love, organizations changing the world, people chasing what sets their soul on fire, or creating for creativity's sake, she approaches it all with a sense of intention, empathy, and curiosity, knowing that's where the moments of honesty and beauty collide. She is here to empower you with strategy to show up, bravery to be seen, and knowledge that you’re worthy.
AGE GROUP: | Adult |
EVENT TYPE: | Nonprofit & Small Business Resource Center | Classes & Learning | Author Talks & Lectures |
TAGS: | Video production | small business | Filmmaking | film | entrepreneurship | CFI | Center for Innovation | building a brand | branding |